Our Family

Our story began in 1960 when Linzie Hollifield, a talented watchmaker and repairman, opened his shop in Sylva, North Carolina. A few months later, his son-in-law, Ron Dennis, joined him to manage the retail side of the business, while Linzie focused on repairs. Together, they built a shop known for quality and personal service.

As the business grew, Ron was joined by his wife, Linda, helping make the store a welcoming place for the community. The shop became a trusted part of Sylva, serving generations of customers while staying true to the family values Linzie established.

Steve Dennis, their son, grew up beside his grandfather at the workbench, learning the craft and developing a deep respect for watchmaking and jewelry repair. After college, Steve worked in the shop for several years, gaining hands-on experience before beginning to purchase the business from his father. In 1997, he was joined by his wife, Beth, continuing the family tradition of craftsmanship, care, and attention to detail that has made the store a cornerstone of the community for over 65 years.

65+ Years of Excellence
3 Generations
1000+ Custom Pieces
The Hollifield family team - three generations of jewelers
The Hollifield Jewelers Family Three Generations of Excellence
The Hollifield family

A Legacy of Excellence

In 1960, when Dwight D. Eisenhower was President, the Hollifield family opened their doors at 600 W Main Street in Sylva, North Carolina. What began as a small family business has grown into Western North Carolina's most trusted jewelry destination.

For over six decades, we've been more than just a jewelry storeβ€”we've been witnesses to love stories, family milestones, and precious moments that define a lifetime. From that first engagement ring to golden anniversary celebrations, we've had the privilege of being part of your most treasured memories.

Today, as we serve the third generation of many families, our commitment remains unchanged.

Historic photo of Hollifield Jewelers founder

Our Journey Through Time

1958

The Beginning

Linzie opened Hollifield Jewelers in Bryson City.

1960

Expanding

Hollifield Jewelers was opened in Sylva

August 1960

Growing Family

Linzie was joined in the business by his son-in-law, Ron Dennis.

May 1992

Next Generation

Steve began purchasing the business from his father, continuing the family legacy with dedication and a vision for future growth.

2025

Continuing Legacy

We proudly celebrate 65 years in business, honoring our history and continued commitment to quality that defines who we are today.